COURSE CURRICULUM

The Bachelor of Commerce in Marketing Major provides students with a thorough understanding of marketing principles and their practical application in business. Students complete 27 senior-level credits through core marketing courses, including consumer behaviour, marketing research and analytics, international marketing, service marketing, digital marketing, business-to-business marketing, sales management, product management and branding, and marketing strategy with an emphasis on sustainability. These courses equip students with the knowledge and skills to analyze markets, understand consumer needs, develop marketing strategies, and implement effective campaigns across diverse industries. In addition to marketing-specific coursework, students complete six credits of business electives, allowing them to explore related business areas and enhance their strategic understanding, as well as 15 credits of non-business electives to broaden their perspective and foster interdisciplinary learning. An additional 15 open elective credits provide flexibility for students to tailor their studies to individual interests and career goals. Through this combination of specialized and elective courses, the program develops critical thinking, analytical, and problem-solving skills, preparing graduates for careers in marketing management, brand strategy, market research, digital marketing, and sales. Upon graduation, students are equipped to make informed, evidence-based decisions, create impactful marketing strategies, and contribute effectively to the success of organizations in both domestic and global markets.