COURSE CURRICULUM

The Fashion Marketing program at LaSalle College Montréal offers a comprehensive curriculum designed to equip students with the skills needed to thrive in the dynamic fashion industry. In the first semester, students explore the fashion industry and its careers, creative technologies, fashion marketing basics, fashion culture, and communication strategies. The second semester focuses on visual presentation, textiles, social media strategies, research methodology, and consumer behavior, building a strong foundation for understanding market dynamics. The third semester emphasizes data research and analysis, fashion presentation planning, innovation, and introductory finance, preparing students for practical applications in marketing. In the fourth semester, students delve into trend forecasting, marketing case analysis, product development, buying, and financial planning, sharpening their strategic decision-making skills. The fifth semester includes project ideation and research, marketing strategies, stock and sales management, integrated communication, sustainable product management, e-commerce, and fashion space design, fostering well-rounded expertise. The final semester is dedicated to human resources, laws and regulations, project development and execution, and a 120-hour internship, providing real-world experience and professional readiness. Alongside concentration courses, students complete general education requirements including physical education, humanities, language and literature, second language, and complementary courses, ensuring a well-rounded education that emphasizes cultural knowledge, skill development, and responsible citizenship. This holistic approach prepares graduates to confidently enter the fashion marketing field with both technical knowledge and critical thinking skills valued by employers. The College reserves the right to substitute some courses, maintaining flexibility to adapt to industry changes.