COURSE CURRICULUM

Langara College’s Marketing Management program requires students to complete 60 to 63 credits, providing a comprehensive education that blends core marketing knowledge with essential business and communication skills. The curriculum includes foundational business courses such as Business Computer Applications, Introduction to Business in Canada, Business Law, Organizational Behaviour, and Business Presentation Skills. Students also gain critical writing and communication skills through Written Communications and a selection of English courses. The marketing core focuses on key areas including Introduction to Marketing, E-Commerce and Distribution, Marketing Research, Integrated Marketing Communications, and Marketing Strategy. Students can further specialize by choosing between Selling Skills or Selling Skills & Communication. To ensure a well-rounded business education, the program includes a choice between Microeconomics or Macroeconomics, a mathematics course relevant to business or finance, and one of several statistics options. Financial understanding is developed through one of three accounting course pathways. Students must also choose a business elective from areas like marketing, business management, computing, international business, or accounting. To broaden their academic experience, students complete two general education electives outside of business-related disciplines. This flexible and diverse curriculum prepares students for a variety of marketing roles by combining practical skills with theoretical knowledge. The program’s structure supports both immediate entry into the workforce and further academic study in business or marketing, making it ideal for students seeking dynamic and flexible career pathways in today’s competitive marketing environment.