COURSE CURRICULUM

The Public Relations Diploma program requires students to complete a minimum of 60 credits, combining foundational business knowledge, specialized PR courses, breadth education, and electives to ensure a well-rounded education. Core business foundation courses include Organizational Behaviour (BUSI 1215), Business Law (BUSI 2390), and Introduction to Marketing (MRKT 1199), which provide essential knowledge for understanding the broader business environment. The program’s specialized Public Relations courses cover a comprehensive range of topics such as Design & Production for Public Relations (PRLN 1110), Writing for Public Relations (PRLN 1120), Introduction to Public Relations (PRLN 1150), and Media & Influencer Relations (PRLN 1160). Students also study Public Relations Research & Evaluation (PRLN 1170), Social Media for Public Relations (PRLN 2010), Public Relations Campaign & Event Management (PRLN 2120), Community and Stakeholder Engagement (PRLN 2130), Crisis Communications & Issues Management (PRLN 2310), and Organizational Communications & Culture (PRLN 2441), equipping graduates with practical skills for diverse PR roles. Breadth education courses include Fundamentals of Business in Canada (BUSI 1110), Introduction to Professional Communication (CMNS 1140), Introduction to University Writing (ENGL 1100), Introduction to Indigenous Studies (INDG 1100), and Business Ethics (PHIL 3033), fostering critical thinking and ethical awareness. Additionally, students must select a general elective (3 credits) from courses at the 1100 level or higher and a quantitative elective (3 credits) with the QUAN attribute to develop analytical skills. This curriculum ensures graduates are prepared with both theoretical knowledge and practical skills for successful careers in public relations and communication.