COURSE CURRICULUM

The Marketing Management Diploma requires students to complete a minimum of 60 credits, covering foundational business knowledge, marketing principles, and complementary breadth education courses. Core business foundation courses include Organizational Behaviour (BUSI 1215), Business Law (BUSI 2390), Operations Management (BUSI 2405), Business Diploma Capstone (BUSI 2425), and Introduction to Marketing (MRKT 1199). Students must also choose between two accounting groups: either Accelerated Introductory Financial Accounting (ACCT 2293) or the sequence of Introductory Financial Accounting I and II (ACCT 1110 and ACCT 1210). The marketing-focused portion of the curriculum features key courses such as Introduction to Digital Marketing (MRKT 2111), Fundamentals of Strategic Marketing Management (MRKT 2333), Marketing Insights (MRKT 2340), Selling and Sales Management (MRKT 2360), and Introduction to Integrated Marketing Communications (MRKT 2401). Additionally, students select two electives from marketing courses numbered 1100 or higher to further specialize. Breadth education courses aim to enhance communication, economics, and quantitative skills, including Introduction to Professional Communication (CMNS 1140), Principles of Microeconomics (ECON 1150), and Introduction to University Writing (ENGL 1100). Students also choose one mathematics course, such as Business Mathematics or various calculus options, and one statistics course from options including Business Statistics, Quantitative Data Analysis, and Applied Statistics. Finally, two additional electives are selected from courses numbered 1100 or higher outside of core business disciplines to provide a well-rounded education. For students opting for the co-operative education pathway, an additional 19 co-op credits are required, integrating practical work experience into their studies. This comprehensive curriculum equips graduates with both theoretical knowledge and practical skills essential for success in marketing management.