COURSE CURRICULUM

The Fashion Marketing Diploma program at KPU requires students to complete a total of 60 credits over four terms, following a structured sequence to maintain priority registration. In Term 1, students begin with foundational courses including Digital Software for Fashion Marketing, Apparel Industry, and Introduction to Marketing, along with a choice among business fundamentals, management, or organizational behaviour courses, plus one elective, totaling 15 credits. Term 2 focuses on skills such as Visual Communication for Fashion Marketing, Textile Science, Fashion and Consumers, and Consumer Behaviour, with an additional choice between Accounting Essentials or Business Mathematics, again totaling 15 credits. In Term 3, students deepen their knowledge through courses like Visual Fashion Merchandising and Promotion, Fashion Forecasting, Fashion Writing, and Introduction to Digital Marketing, plus one elective, continuing the 15-credit workload. The final term, Term 4, includes practical and advanced courses such as Fashion Buying, Fashion Events and Promotions, Fashion Marketing Work Experience, Entrepreneurial eCommerce for Fashion Marketing, and Social Media for Public Relations, completing another 15 credits. This curriculum balances theoretical understanding with hands-on experience, preparing students for various roles in the fashion industry such as merchandising, marketing, forecasting, and event planning. The program’s structure ensures students develop a comprehensive skill set in fashion marketing, business practices, and consumer engagement, equipping them for immediate employment or further study in related business programs.