COURSE CURRICULUM

The Marketing Management graduate certificate program spans three semesters and provides students with a deep dive into all major facets of modern marketing. In the first semester, students build a strong foundation with courses such as Managerial Finance, Computer Business Applications, Fundamentals of Marketing, Professional Selling, Marketing Research and Analytics, and Career Development. These subjects provide key competencies in understanding financial principles, leveraging digital tools, analyzing market data, and building effective sales and marketing strategies. The second semester advances this foundation with more specialized topics including Supply Chain Management, Canadian Business Law, Marketing Leadership and Innovation, Strategic Marketing Management, Digital Marketing Strategies and Applications, and Integrated Marketing Communications. These courses are designed to prepare students for strategic roles in marketing by teaching them how to navigate complex business environments, lead innovative marketing campaigns, apply legal knowledge in a business context, and manage multi-channel communication strategies effectively. In the final semester, students complete a field experience component, where they apply their learning in real-world business settings, gaining valuable industry exposure and networking opportunities. The program is available in multiple delivery formats—including in-person and online—making it accessible to a wide range of learners, including working professionals. The curriculum emphasizes both theoretical knowledge and practical application, ensuring that graduates are well-equipped to take on diverse marketing roles across various industries, from corporate marketing departments to advertising agencies and non-profit organizations.