COURSE CURRICULUM

The Content Strategy graduate certificate program is structured over three semesters, offering a blend of in-person, hybrid, and online learning formats to accommodate diverse student needs. In Semester 1, students begin with foundational courses such as Introduction to Design for Interaction and Product Management, both offered in-person, which provide essential skills in user-centered design and project oversight. Core content strategy courses like Introduction to Content Strategy, Content Strategy Planning, Content Strategy Analytics 1, and Special Topics in Content Strategy 1 are primarily delivered in hybrid or online formats, allowing flexibility while covering critical aspects of content development, planning, and analysis. Semester 2 deepens practical and professional skills through courses like Interaction Design Studio 1 and 2, offered mainly in-person, complemented by Professional Practice, which is available online. Additional advanced content strategy courses, including Content Strategy Management, Content Strategy Analytics 2, and Special Topics in User Content Strategy 2, continue in hybrid or online formats, focusing on strategic management and user-centered content approaches. The final Semester 3 culminates with a Field Experience in Content Strategy, conducted online, providing real-world application and professional experience. Students complete the program with a Capstone project, typically in-person, to demonstrate comprehensive mastery of content strategy principles and practices. This flexible and comprehensive delivery ensures graduates are well-prepared to lead content initiatives across various industries, integrating design, analytics, and strategic planning to meet evolving organizational and user demands.