COURSE CURRICULUM

The Bachelor of Creative Advertising program at Humber offers a comprehensive, hands-on education across eight semesters, designed to develop students into skilled professionals in the advertising industry. In the first semester, students are introduced to foundational concepts through courses such as Introduction to Advertising, Visual Communications, Design Technology, and Principles of Marketing, alongside a degree breadth elective. The second semester builds on this with Advertising Strategy, Creative Concepts, Typography, and Presentation Skills. By the third semester, students dive into Copywriting, Advertising Research, the History of Advertising, and Promotion, further broadening their knowledge with elective options. The fourth semester deepens creative and business skills with courses like Art of Persuasion, Creative Thinking, Art Direction, and The Business of Advertising. In the fifth semester, students advance in Advertising Strategy, Copywriting, Advertising Studio, and Typography, maintaining a focus on practical studio work and electives. The sixth semester emphasizes creative content production, multiplatform storytelling, professional practice, and advanced specialties in Copywriting, Art Direction, or Advertising Strategy, alongside electives. The seventh semester includes Advertising Studio, Future of Advertising, Creative Thinking, and Social Media Management, preparing students for the evolving industry, with an essential 14-week field experience offering real-world professional exposure. The final semester wraps up the program with courses in Interactive and Emerging Technologies, Entrepreneurship, a Capstone Project, and electives, allowing students to showcase their skills and creativity. This structured progression ensures students develop strong strategic, creative, and professional skills, positioning them for successful careers in advertising and related creative fields.