COURSE CURRICULUM

The Bachelor of Commerce – Marketing degree program is structured to develop both foundational business knowledge and specialized marketing expertise over eight semesters. In the first year, students gain essential skills through courses such as Introductory Financial Accounting, Microeconomics, Business Information Systems, Marketing, Business Communications, Macroeconomics, Human Resources Management, and Organizational Behaviour, along with an introduction to marketing statistics. The second year emphasizes analytical and operational capabilities with courses like Operations Management, Marketing Operations Research, and Marketing Analytics, paired with studies in e-Commerce, Consumer Behaviour, and Marketing Ethics. By the third year, students dive deeper into practical marketing applications through Brand Management, Creative Marketing, Marketing Research Methods, Marketing Communications, and Business Career Development. They further explore areas such as Service Marketing, Digital and Social Marketing, and Sales and Retail Operations, supported by a field experience component in Semester 6 that provides real-world exposure. In the final year, students refine their skills in Customer Relationship Management, Advertising and Public Relations, Product Development, Canadian Marketing Law, and Data Analysis. The program concludes with advanced topics like Global Marketing Management and Strategic Marketing Management, culminating in a Senior Level Business Project. Throughout the curriculum, Degree Breadth Electives allow for academic enrichment and interdisciplinary learning. This program equips graduates with a strong mix of analytical, strategic, and creative skills, making them highly competitive in various roles within the marketing industry.