COURSE CURRICULUM

The Digital Content Creation and Strategy program follows a carefully structured course sequence designed to build students’ skills progressively over two semesters. In the first semester, students are introduced to foundational concepts and practical skills with courses such as Introduction to Video Production, Still Image Editing, Web Design, Digital Photography, Writing for Social Media, Principles of Visual Media, Content Creation Strategies, and Media Trends and Approaches. These courses provide a comprehensive base in various digital media forms, focusing on technical proficiency, creative expression, and understanding current industry developments. Throughout these 336 hours, students gain hands-on experience with industry-standard tools while learning how to craft engaging content for diverse platforms. The second semester builds on this foundation with more advanced and specialized courses including Advanced Photography and Editing, Advanced Video, Video and Audio Editing, Web Strategies, Media Project Management, Cross-Platform Narratives, and the Content Creator Capstone project. The capstone allows students to synthesize their learning into a substantial final project that demonstrates their ability to plan, create, and manage content strategically across multiple digital platforms. This semester’s 308 hours emphasize applied skills, project management, and storytelling techniques that prepare students for real-world challenges. Altogether, the program totals 644 hours of study, equipping graduates with the technical expertise, creative abilities, and strategic insight necessary for successful careers in digital media, content creation, marketing, communications, and beyond.