COURSE CURRICULUM

The Marketing program is structured over four semesters totaling 1008 hours, designed to provide students with a strong foundation in marketing principles and practical skills. In the first semester, students take courses such as Financial Accounting Principles, Introduction to Organizational Behaviour, Microcomputer Applications, Mathematics of Finance, and Introduction to Marketing, along with a communications course, totaling 252 hours. The second semester emphasizes applied marketing skills with courses including Graphic Design Fundamentals, Professional Presentation Skills, Social Media Strategy, Digital Marketing and Analytics, Strategic Marketing Planning, a general education course, and 252 hours of study. In the third semester, students deepen their marketing knowledge through Integrated Marketing Communications, Account and Project Management, Introduction to Marketing Research, Applied Digital Marketing and Analytics, a general education course, and a program option course, completing 252 hours. The final semester focuses on advanced marketing topics such as Principles of Sales, Strategic Marketing and Professional Practice, Marketing Technology, alongside general education, communications, and a program option course, also totaling 252 hours. Program option courses allow students to specialize in areas like Copywriting and Content Strategy, Media Planning, Public Relations, Graphic Design for Advertising, Digital Video and Content Creation, Ontario Colleges’ Marketing Competition Preparation, Principles of Event Planning, Microeconomics, Entrepreneurship and Small Business, and Sport Marketing and Sponsorship. Students are encouraged to contact the program coordinator for more details on program options. This program prepares students for dynamic marketing careers by combining foundational knowledge with hands-on experience.