COURSE CURRICULUM

The Advertising and Marketing Communications program is structured over four semesters, providing students with a comprehensive education that blends theoretical knowledge with practical skills to prepare them for careers in the dynamic marketing industry. In the first semester, students take foundational courses such as Introduction to Advertising, Graphic Design Fundamentals, Professional Presentation Skills, and Introduction to Marketing, alongside a communications and a general education course, totaling 252 hours. The second semester focuses on specialized topics like Copywriting and Content Strategy, Media Planning, Integrated Marketing Communications, Digital Marketing and Analytics, and Introduction to Marketing Research, with a total of 210 hours. In the third semester, students explore Account and Project Management, Social Media Strategy, Media Buying, Graphic Design for Advertising, and select a program option course along with a general education course, amounting to 252 hours. The final semester includes Campaigns and Professional Practices, Emerging Trends in Advertising, Digital Video and Content Creation, Certifications for the Advertising Industry, Principles of Sales, Applied Digital Marketing and Analytics, a general education course, and a field placement opportunity, for a total of 447 hours. Students are encouraged to select from program option courses such as Public Relations, Ontario Colleges' Marketing Competition Preparation, Introduction to Entrepreneurship, or Sport Marketing and Sponsorship to tailor their education to their interests. The field placement allows students to gain valuable hands-on experience in a professional setting, helping them build practical skills and industry connections. Overall, the program totals 1,161 hours, equipping students with the knowledge and experience needed to succeed in various roles within advertising and marketing communications.