COURSE CURRICULUM

The Honours Bachelor of Commerce (Digital Marketing) program is a structured four-year degree designed to build strong business foundations along with advanced expertise in digital marketing strategies and technologies. In Level 1, students begin with core subjects such as Mathematics for Decision Making, Introduction to Accounting, Computer Applications for Business, Management Fundamentals, and Professional Communication in a Diverse World. Level 2 introduces key business areas including Marketing, Microeconomics, Operations Management, and Human Resources Management. In Level 3, students study Macroeconomics, Management Accounting, and Organizational Behaviour. Level 4 focuses on Business Law, advanced Marketing, Business Information Systems, and Statistics for Business. Level 5 develops specialized skills through Financial Management, Applied Research Methods, Strategic Website Management, and Brand Management with Media Integration. Level 6 emphasizes Search Engine Marketing, Customer Behaviour, Digital Marketing, Leadership, and Project Management, along with co-op preparation. Level 7 includes Advanced Digital Marketing Topics, Marketing Metrics and Analysis, and Customer Relationship Management. Level 8 concludes with Current Marketing Trends, Global Strategy and e-Commerce, Strategic Management, and a Capstone Project, along with Career Development. The program also includes a mandatory co-op work term, giving students real-world experience and preparing them for careers in digital marketing, branding, analytics, and business strategy in global industries.