COURSE CURRICULUM

In Semester 1, students are introduced to the foundational aspects of accounting, financial planning, and business computer applications, setting the stage for understanding business operations. Human resource management, marketing, and supply chain management are also covered, providing a comprehensive overview of business functions and operations. Semester 2 builds on these foundations with a focus on communication skills, business computer applications, and macroeconomics. Students gain practical knowledge in marketing, including presentation skills and advanced marketing strategies, while also studying business mathematics. The semester also includes a general education elective, allowing students to diversify their learning. In Semester 3, the focus shifts to enhancing communication and selling skills, with courses in business communication, professional selling, and microeconomics. Students explore design literacy and integrated marketing communication, gaining expertise in marketing research techniques to support data-driven decision-making. In Semester 4, students develop practical design skills for marketing and explore legal aspects of marketing through marketing law. Project management is emphasized as students prepare for their capstone project, which focuses on retail and channel marketing. The semester also covers digital marketing and statistics for business, equipping students with advanced skills in modern marketing techniques.