COURSE CURRICULUM

In Semester 1, students are introduced to foundational topics such as accounting, business computer applications, financial planning, human resource management, marketing, and supply chain management, providing them with a well-rounded understanding of key business areas. Semester 2 builds on these basics with courses in communication, business computer applications, macroeconomics, business mathematics, and marketing presentation skills. Students also continue their marketing education by exploring more advanced concepts in marketing. Semester 3 focuses on business communications, professional selling, microeconomics, and design literacy for marketing. Students also learn integrated marketing communication and advanced marketing research techniques, further honing their marketing skills. In Semester 4, students develop practical design skills for marketing and study marketing law, project management for marketing, and digital marketing. They also engage in a capstone project focusing on retail and channel marketing, alongside learning statistics for business to better analyze market data. Semester 5 dives deeper into digital user experience design, data analysis, consumer behavior, and advanced market research techniques. Students also engage in marketing case analysis and financial analysis for marketing, which helps develop practical skills for the industry. In Semester 6, students participate in field placements, applying their knowledge in real-world settings. They also study critical thinking and ethics, cross-functional collaboration, international marketing, and marketing automation, rounding out their education with advanced marketing management skills.