COURSE CURRICULUM

The Marketing Diploma program requires the completion of 60 credits, combining foundational business knowledge with specialized marketing courses to prepare students for diverse marketing careers. Core courses include Principles of Microeconomics (ECON 1150) and Principles of Macroeconomics (ECON 1250), which provide essential economic frameworks. Students also develop practical skills in Excel for Business (CSIS 1190) and foundational marketing knowledge through Introductory Marketing (MARK 1120) and Personal Selling (MARK 2150). Advanced marketing concepts are covered in courses such as Promotional Strategy (MARK 3340), Marketing Research (MARK 4441), and Marketing Strategy (MARK 4440). Accounting fundamentals are introduced via Principles of Accounting I & II (ACCT 1235), while Business Mathematics (FINC 1231) and Management Essentials (BUSN 1210) equip students with quantitative and leadership skills. Communication skills are emphasized by selecting either Business Communication (CMNS 1115) or Academic Writing (ENGL 1130). To deepen marketing expertise, students choose 18 credits of upper-level Marketing electives at the 3000-4000 level. The program also includes practical experience options, requiring students to complete either the Marketing Practicum (MARK 4483) or Experiential Learning and Internship (COBA 4885), which provide real-world exposure to marketing environments. Additionally, students select one elective course from any 1000-4000 level discipline, allowing for academic flexibility and personal interest exploration. This comprehensive curriculum integrates theory, practical skills, and hands-on experience, ensuring graduates are well-prepared for marketing roles in various industries and equipped to meet the demands of the dynamic business landscape.