COURSE CURRICULUM

The Certificate in Marketing requires a total of 30 credits, beginning with foundational communication and math courses to support your marketing studies. You’ll select either Business Communication (CMNS 1115) or a university-transferable English course to enhance your professional communication skills, alongside a choice between Business Math (BUSN 1330) or Commercial and Financial Mathematics (FINC 1231) to build your quantitative abilities. The core marketing curriculum includes essential courses such as Introduction to Marketing (MARK 1120) and Personal Selling (MARK 2150), which provide a strong foundation in marketing principles and direct customer engagement. You will then advance to specialized subjects like Digital Marketing I (MARK 3235), focusing on online marketing strategies, Buyer Behaviour (MARK 3215), which examines consumer decision-making processes, and Promotional Strategy (MARK 3340), where you’ll learn to design effective advertising campaigns. Additionally, the program covers Customer Relationship Management (MARK 4360), teaching you how to maintain strong, lasting customer connections, and culminates with Marketing Strategy (MARK 4440), where you’ll apply comprehensive marketing knowledge to real-world business scenarios. To complete the program, you will select an elective course to tailor your learning experience to your interests and career goals. This well-rounded course structure ensures you graduate with the skills and knowledge needed for entry-level marketing positions, prepared to create, manage, and evaluate marketing initiatives in a variety of industries.