COURSE CURRICULUM

The Bachelor of Business Administration in Marketing program requires a total of 121.5 credits, combining core business, marketing courses, electives, and a concentration to prepare students for diverse marketing careers. Required courses include foundational subjects such as Introductory Marketing (MARK 1120), Principles of Introductory Financial Accounting I & II (ACCT 1235), Introductory Managerial Accounting (ACCT 2320), Management Essentials (BUSN 1210), and Introductory Business Law (BLAW 1320). Students also take Business Statistics (BUSN 2429), Business Communication (CMNS 1115), Excel for Business (CSIS 1190), Principles of Microeconomics (ECON 1150), Principles of Macroeconomics (ECON 1250), Business Mathematics (FINC 1231), and Business Ethics (PHIL 1122). The marketing-specific courses include Personal Selling (MARK 2150), Buyer Behaviour (MARK 3215), Digital Marketing I (MARK 3235), Promotional Strategy (MARK 3340), Marketing Strategy (MARK 4440), Marketing Research (MARK 4441), Customer Relationship Management (MARK 4360), and the Marketing Practicum (MARK 4483), which offers hands-on experience. Students also complete open electives at both 1000-4000 and 3000-4000 levels, totaling 39 credits, providing flexibility to tailor their education. The program culminates in the Career Portfolio Development course (BUSN 4500) to prepare graduates for the job market. Additionally, students select one of four marketing concentrations—Digital Marketing Communications Management, Hospitality Marketing, Professional Selling and Sales Management, or Trades Marketing—each consisting of 21 credits, allowing them to specialize according to their career goals. This comprehensive curriculum equips students with practical skills, industry knowledge, and strategic insights necessary to thrive in today’s dynamic marketing environment.