COURSE CURRICULUM

The two-year marketing diploma program is structured across four academic terms and is designed to equip students with both foundational business knowledge and practical marketing skills. In the first term, students are introduced to core areas such as financial accounting, business mathematics, human resources, business fundamentals, and college-level writing, along with an introductory marketing course and an elective. The second term builds on this foundation with courses like Financial Accounting II, Microeconomics, Financial Math, Business Communications, Microsoft Excel, Organizational Behaviour, and Marketing II. These courses develop essential analytical, communication, and financial skills needed in the marketing profession. In the third term, the curriculum transitions into more specialized and applied marketing topics, including Operations Management, Professional Selling, Retail Management and E-commerce, Social Media and Digital Marketing, Innovative Technologies, and Marketing Research and Analytics, along with another elective to support individual interests or general education requirements. The final term is designed to give students advanced exposure to global and strategic marketing concepts through courses such as Entrepreneurship, Integrated Marketing Communications and Public Relations, International Marketing, Consumer Behaviour, Fundraising and Event Management, and Marketing Field Work, in addition to a final elective. Throughout the program, students gain hands-on experience and industry-relevant knowledge that prepares them for real-world roles in marketing, sales, communications, and digital media. Emphasis is placed on both technical skills, like working with Excel and conducting market research, and soft skills, such as communication, teamwork, and critical thinking. The combination of academic theory and practical application ensures that graduates are workforce-ready and able to adapt to the fast-changing marketing landscape. By the end of the program, students are equipped to pursue entry-level positions in various marketing fields or continue their education through transfer pathways to complete a bachelor’s degree in business or marketing.