COURSE CURRICULUM

The Social Media Marketing graduate certificate program offers a comprehensive curriculum designed to equip students with the skills needed to excel in today’s fast-paced digital marketing environment. In Level 1, students begin with foundational courses such as The Art of Storytelling (Digital Age), Video Production, and Social Media Platforms, which introduce the essentials of creating compelling content and understanding key social media channels. Marketing in a Digital World and courses on Branded Content Creation, Online Marketing, and Digital Marketing Channels further deepen students’ understanding of how to effectively reach and engage target audiences through various digital tools. Moving into Level 2, the program focuses on more specialized skills such as Social for Business and channel-specific management courses for Facebook, YouTube, LinkedIn/Blogging, Instagram, and Emerging Platforms, enabling students to master the nuances of each platform and how they contribute to a cohesive marketing strategy. Additional courses like Building Personal Brands and Global Audiences, Campaign Creation and Community Management, and Social Media Strategist provide advanced knowledge in audience engagement, strategic campaign design, and leadership in social media marketing. Together, these courses prepare graduates to create integrated marketing campaigns, manage multi-platform presences, and lead social media initiatives that enhance brand visibility and customer interaction. With a balance of creative, technical, and strategic learning, students are well-prepared to meet the demands of the evolving social media landscape and contribute effectively to any organization’s marketing goals.