COURSE CURRICULUM

Conestoga’s three-year Marketing program offers a comprehensive curriculum that blends creativity with strategy to prepare students for success in the fast-paced world of modern marketing. Beginning with foundational courses like introduction to business, marketing, business computing applications, and college reading and writing, students gain a solid understanding of business principles and marketing basics. In level 2, students develop essential skills in career success, professional writing, and advertising, while exploring graphic design for marketers, marketing plans and presentations, and quantitative marketing, setting the stage for more advanced learning. Level 3 introduces students to the digital landscape with digital marketing, digital assets and video marketing, and website design for marketers, along with courses in sales and marketing research. In level 4, students delve into specialization areas such as retail marketing, channel marketing, international marketing, professional selling, and direct and database marketing, enhancing their ability to adapt strategies across different markets and platforms. Level 5 focuses on leadership and strategic thinking through financial management, strategic business planning, brand management, integrated marketing communications, and marketing research consultancy I. The final semester in level 6 emphasizes real-world application with applied marketing, managing online marketing, new venture development, human resources management, business law, and the capstone marketing research consultancy II. Across all levels, students take general education electives to broaden their perspectives, and they benefit from hands-on, project-based learning, simulated agency work, and live client experiences. The program’s structure ensures graduates leave with practical experience, strong digital and analytical skills, and a robust portfolio, making them highly employable in areas like advertising, brand development, online marketing, and sales.