COURSE CURRICULUM

The Bachelor of Management program with a Marketing emphasis requires students to complete a total of 120 credits. The program begins with a core requirement of 6 credits in English courses, essential for effective communication. The business foundation includes 39 credits, covering economics (ECO 101 and ECO 102), accounting (ACCT 101 and ACCT 102), and introductory business courses such as BUS 110, BUS 120, and either BUS 112 or MAT 151, with BUS 112 highly recommended. Additional business courses include finance (FIN 201) and marketing fundamentals (MARK 201 and MARK 223), along with courses in business law, ethics, and information technology. Management courses total 27 credits and include advanced finance (FIN 325), human resource management (HRM 220), leadership and management (MGT 320, MGT 323, LDR 301, LDR 402), and strategic management (MGT 417, MGT 440, MGT 474). Students must also complete 45 credits of electives, minors, or emphasis courses, excluding business minors. The Marketing emphasis specifically requires a minimum of 12 credits of unspecified 300- or 400-level MARK courses to deepen expertise in marketing principles, consumer behavior, and strategic marketing. Additionally, students complete a 3-credit internship (MGT 498) for practical experience. To meet admission standards, students must have a minimum grade of 75% in Math 30-1 or Math 30-2 or credit in BUS 111, alongside completing AIT 100. This program prepares students for diverse marketing careers such as marketing manager, market research analyst, public relations professional, and more.