COURSE CURRICULUM

The Marketing Diploma program at College of the Rockies is structured over two years, providing a comprehensive foundation in marketing and essential business skills. In the first year’s fall semester, students take courses such as Introductory Financial Accounting, Principles of Marketing, Microeconomics, and either Technical and Professional Writing or English Composition, alongside a math course option including Finite Mathematics, Business Mathematics, or Differential Calculus, totaling 15 credits. The winter semester continues with a second level of Introductory Financial Accounting, Advanced Professional Communication, Computer Applications in Business, Macroeconomics, and Statistics, again totaling 15 credits. The second year deepens students’ knowledge with a fall semester that includes Business Law, Managerial Accounting for Non-Accountants, Business Ethics, Research Methods, and Consumer Behaviour, equaling 15 credits. In the final winter semester, students complete Entrepreneurship and Small Business Management, Strategic Marketing Management, Organizational Behaviour, Integrated Marketing Communications, and Business Management Review, also totaling 15 credits. This well-rounded curriculum balances marketing theory with practical business applications, communication, and ethical considerations, preparing students for diverse roles in marketing or further study. The program also emphasizes sustainable business practices, consistent with all Business Management offerings at the college. Graduates are well-equipped to enter the workforce or transition seamlessly into Year 3 of the Bachelor of Business Administration in Sustainable Business Practices degree, with flexible learning options to suit various needs. Overall, this diploma fosters both creative and analytical skills essential for success in the evolving marketing landscape.