COURSE CURRICULUM

The curriculum spans four years and includes foundational courses in business, tourism principles, and liberal arts. Year 1 covers introductory topics like Introduction to Tourism, Business Communications, and Environmental Studies. Year 2 delves into Marketing for Tourism, Financial Accounting, and Cultural Tourism. Advanced years include specialized courses such as Sustainable Tourism Development, Event Management, Tourism Policy and Planning, and International Tourism. Students must complete electives in areas like Adventure Tourism or Hospitality Management. The program requires 120 credits, including a capstone project or internship. Core modules emphasize research methods, data analysis, and leadership. Practical components involve fieldwork, simulations, and industry placements. Breadth requirements include sciences, humanities, and quantitative skills to provide a well-rounded education. The curriculum is designed to align with industry standards, incorporating current trends like digital marketing and eco-tourism.