COURSE CURRICULUM

The Honours Bachelor of Business Administration in Digital Marketing (HBBM) is a comprehensive four-year program designed to prepare students for dynamic careers in the evolving world of digital marketing. In semesters 5 to 9, students engage in specialized coursework that blends core business strategy with cutting-edge marketing practices. Key digital marketing subjects include social media marketing, e-commerce strategies, campaign planning, marketing communications, consumer behaviour trends, and marketing metrics and analysis. Courses such as artificial intelligence, international business, project management, and decision models provide a broader business context to digital strategies. The program also emphasizes data-driven decision-making through marketing research and financial statement analysis. A standout feature is the full-semester paid internship in the third year, allowing students to gain hands-on experience and apply classroom knowledge in real-world marketing environments. The final year focuses on applied learning through research projects, seminars, and leadership development. With 82 credits delivered over the last five semesters, the HBBM program equips graduates with a strong mix of creative, analytical, and strategic skills, ensuring they are well-positioned for roles in digital marketing, brand management, advertising, analytics, and entrepreneurship in today’s competitive and tech-driven marketplace.