COURSE CURRICULUM

MBA curriculum at Brock University is structured to balance a comprehensive set of core business courses with the flexibility to specialize in key functional areas. The program includes 20 courses: 14 core courses that build a strong foundation in business management and 6 electives that allow for tailored learning aligned with professional goals. The General MBA stream is designed for those who prefer a broader perspective and wish to take elective courses across various disciplines, making it ideal for general management roles. The Accounting specialization is CPA accredited, offering graduates advanced standing in the CPA Professional Education Program and enabling non-accounting students to pursue both an MBA and CPA designation simultaneously. The Business Analytics stream focuses on developing analytical and decision-making skills, preparing students for roles that manage large data sets and derive business insights. The Finance specialization emphasizes investments and portfolio management and aligns closely with the Chartered Financial Analyst (CFA) curriculum. The Human Resource Management stream provides a solid theoretical and practical foundation for HR roles and covers much of the coursework needed for the CHRP designation. The Marketing specialization combines global business strategy with customer behavior analysis and marketing analytics, and it supports certification from both the Canadian Professional Sales Association and the American Marketing Association. Lastly, the Operations Management stream targets skills in logistics, supply chain, project, and quality management, preparing students for certifications like CSCP and CPIM through APICS. Overall, Goodman’s MBA program supports both breadth and depth, offering students a strong base with options to specialize for career advancement in various industries.