COURSE CURRICULUM

The Master of Sport Management program requires a total of 5.0 credits, encompassing a comprehensive suite of courses designed to prepare students for leadership roles in the sport industry. Core courses include MBAB 5P23 - Entrepreneurship, which fosters innovation and business creation skills, and MBAB 5P40 - Firm Performance Analytics, focusing on analyzing organizational effectiveness. Marketing expertise is developed through MBAB 5P85 - Marketing Analytics and Intelligence, while students choose between MBAB 5P09 - Management Information Systems or MSMX 5P24 - Sport Insights, Reporting and Consulting to deepen their knowledge of data systems or sport-specific consulting. The program also emphasizes strategic and operational aspects of sport management with MSMX 5P20 - Strategic Management in Sport, MSMX 5P25 - Revenue Generation in Sport, and MSMX 5P26 - People and Culture Ecosystems in Sport, preparing students to manage both financial and human capital effectively. Ethics and integrity are addressed in MSMX 5P28 - Sport Integrity and Ethics, underscoring the importance of responsible leadership. The practical application of skills is ensured through MSMX 5F91 - Sport Management Practicum, providing real-world experience in professional settings. Together, these courses equip graduates with a balanced blend of analytical, strategic, ethical, and experiential competencies essential for successful careers in sport management.