COURSE CURRICULUM

The Marketing concentration in the Bachelor of Business Administration (BBA) program is designed for students seeking expertise in consumer behavior, market analysis, and strategic brand management. To qualify, students must achieve a minimum 70% major average, 60% non-major average, and either a minimum 70% in MKTG 2P91 or an average of 70% across MKTG 2P91 and MKTG 3P24, along with a 70% overall Marketing (MKTG) average. Year 1 builds foundational knowledge through courses in accounting, micro and macroeconomics, data analysis, communication, business principles, statistics, and calculus, with an additional Humanities or Sciences context credit. Year 2 focuses on management accounting, commercial law, econometrics, entrepreneurship, marketing, finance, operations, organizational behavior, and information systems. In Year 3, students take courses in marketing management, ethics, corporate finance, international business, and choose between marketing research or analytics, alongside electives and context requirements. Year 4 culminates in a capstone business strategy course and advanced marketing studies in areas such as marketing strategy and either consumer behavior or B2B marketing. Students also complete upper-year marketing electives and have the option to explore related disciplines like political science or other business areas. Graduates are prepared for dynamic careers in brand management, digital marketing, market research, and strategic communications.