COURSE CURRICULUM

The Tourism Marketing and Sales option’s program matrix spans two levels, providing a comprehensive curriculum designed to prepare students for success in the tourism industry. In Level 3, students take foundational and advanced courses such as Marketing Research, Business Negotiation Skills, Leadership Perspectives and Field Study, Experience Design for Live Events, Strategic Marketing and Sales, Venture Creation in Tourism, Destination Marketing and Sales, and Digital Marketing, totaling 30 credits. These courses cover essential skills in marketing strategies, event experience design, leadership, and digital promotions, equipping students with a strong understanding of tourism marketing principles and practical applications. Level 4 builds on this foundation with specialized half-term courses including Leisure Travel Marketing and Sales, Experiential Marketing Project, Applied Marketing Intelligence, Hotel Sales and Revenue Growth Strategies, Regenerative and Sustainable Tourism, and Managing Marketing Projects. Additionally, students engage in an 8-credit Business Consulting Project for Tourism and a 12-credit Industry Internship, which provide valuable real-world experience and networking opportunities. This immersive curriculum totals 118.5 credits and is tailored to develop expertise in tourism marketing, sales strategies, sustainable tourism practices, and business consulting within the travel sector. Graduates of this program will be well-prepared for dynamic careers in tourism marketing and sales, equipped with both theoretical knowledge and practical skills gained through hands-on projects and industry internships, enabling them to contribute effectively to BC’s thriving tourism industry and beyond.