COURSE CURRICULUM

The Professional Sales program is structured over two levels, designed to equip students with advanced knowledge and practical skills for successful careers in sales and business development. In Level 3, spanning 15 weeks, students undertake courses including Managerial Finance for Marketing, Business Planning Principles, Marketing Research, Advanced Sales and Business Development, Business Negotiation Skills, and Sales Management. These courses, totaling 22 credits, focus on developing strong financial acumen, strategic planning abilities, and advanced sales techniques, preparing students to effectively manage client relationships and business growth. Level 4 extends over 20 weeks and includes courses such as International Marketing, Marketing Analytics for Strategic Decisions, Account Management, Industry Sales Practicum, Business Consulting Projects, Current Issues in Sales, Digital Marketing, Customer Loyalty Strategies, and Managing Marketing Projects. With a total of 89.5 credits at this level, students gain hands-on experience through a sales practicum and business consulting projects, applying their knowledge to real-world challenges. The program emphasizes strategic decision-making, digital marketing integration, and customer relationship management, ensuring graduates are prepared for dynamic sales environments. The inclusion of current sales issues and customer loyalty strategies further equips students to adapt and excel in evolving markets. Altogether, the 111.5-credit program blends theoretical learning with practical application, fostering the development of confident, skilled sales professionals ready to lead in account management, sales management, and business development roles across various industries.