COURSE CURRICULUM

The Entrepreneurship program at the advanced levels offers a comprehensive curriculum designed to develop practical business skills and knowledge essential for launching and managing successful ventures. In Level 3, students focus on foundational business and marketing principles with courses such as Managerial Finance, Business Planning Principles, Marketing Research, Business Negotiation Skills, New Venture Creation, and E-commerce for Entrepreneurs, totaling 23 credits. These courses equip students with the ability to analyze financial data, plan and negotiate effectively, conduct market research, and develop online business strategies. In Level 4, the program delves deeper into specialized topics, including International Marketing, New Product and Service Development, Venture Development and Growth, and Digital Marketing, alongside hands-on experiential learning through the Entrepreneurial Skills Practicum and Business Consulting Projects, together accounting for a significant portion of the 88.5 credits in this term. Additional courses such as Current Issues in Entrepreneurship, Business Simulation, Business Strategy, and Managing Marketing Projects provide critical insights into contemporary challenges, strategic decision-making, and project management within entrepreneurial ventures. The curriculum emphasizes practical application through simulations, consulting projects, and internships, preparing students to thrive in diverse industries. Overall, the program totals 111.5 credits and equips graduates with the skills to launch new businesses, manage growth, and succeed in dynamic market environments, while also providing strong foundations for roles in consulting, marketing, and management both locally and globally.