COURSE CURRICULUM

The core required courses for this program cover fundamental business concepts. ACCT1103 introduces financial accounting principles, focusing on the accounting cycle and financial statements. HRES1101 explores the link between human behavior and organizational effectiveness, while HRES2201 covers human resource functions and workplace culture. MGMT1101 examines the multifaceted role of managers in today's diverse business environment, emphasizing skills like planning, decision-making, and employee engagement. MGMT1102 discusses the integration of economic, ethical, and environmental responsibilities into organizational management. MGMT1201 builds business communication skills, preparing learners for professional careers. MGMT1401 introduces microeconomics, focusing on individual choice, market structures, and consumer behavior. MGMT1601 covers basic business law principles, while MGMT2401 looks at macroeconomics, examining national income and economic factors. Finally, MKTG1101 provides a foundation in marketing principles, including the 4Ps, market research, and consumer behavior.The Integrated Marketing Communications major includes required courses such as MGMT2998, which focuses on business strategy and the integration of knowledge from previous courses to develop long-term strategies for organizations. MKTG2203 explores the sales process, emphasizing relationship selling and customer loyalty, while MKTG2303 covers integrated marketing communications, ensuring consistent and credible brand messaging across all communication channels. MKTG2103 builds on marketing fundamentals, focusing on consumer behavior, strategic marketing plans, and market analysis. MKTG2304 delves into digital and emerging media, exploring digital marketing strategies tailored to the digital-savvy customer. MKTG2402 focuses on brand content and copywriting, developing skills in writing clear, engaging content for various media. DATA2301 covers digital marketing analytics, using data to evaluate marketing performance and consumer engagement. DESN2201 introduces web design principles, while DESN1201 covers digital media production, focusing on image creation and manipulation for digital marketing. For Work Integrated Learning, students can choose between MKTG2998, which offers an applied research and capstone project, or MKTG2999, a field placement providing hands-on experience in the marketing industry.