COURSE CURRICULUM

The Marketing program is a 160-credit-point postgraduate degree designed to provide students with a strong foundation in contemporary marketing theory, digital strategy, and applied business practice. The program is structured across multiple pathways, including 1-year, 1.5-year, and 2-year options, allowing flexibility based on prior academic background and professional experience. The core component is divided into three groups: Core Group 1 (70 credit points), Core Group 2 (20 credit points), and Core Group 3 (30 credit points for the 2-year pathway). These core subjects provide essential knowledge in marketing principles, consumer behaviour, strategic marketing, digital communication, and analytical decision-making. In addition to the core, students complete Alternate Subjects, which vary by pathway. The 1-year pathway includes 10 credit points of alternate study, while the 1.5-year and 2-year pathways include 20 credit points, allowing students to tailor their learning to specialised areas of interest. The program also includes 20 credit points of elective subjects, giving further flexibility to broaden knowledge or explore complementary disciplines. Overall, the structure ensures a balanced combination of foundational marketing education, advanced strategic learning, and customisable study options. Graduates are equipped with the skills needed for careers in digital marketing, brand management, advertising, market research, and strategic communications across a wide range of industries.