COURSE CURRICULUM

The Sport Management program at Western Sydney University is a 240-credit-point degree designed to combine core business knowledge with specialised sport industry expertise. The core business component (80 credit points) includes foundational subjects such as The Future of Business, People and Organisations, Marketing in Action, Evidence-Based Decision Making, Professional Careers and Employability, Digital Transformation for Business, and Professional Business Experience. These subjects build essential skills in management, communication, digital literacy, and decision-making for modern business environments. The Sport Management major (80 credit points) provides focused study in the sports industry through subjects such as Introduction to Sport Business, Technology and Innovation in Sport Management, Strategic Sports Marketing and Digitalisation, Sport Management Consulting and Practice, Sport and Special Event Management, Global Sport Business, Strategic Sport Leadership, and a Sport Industry Internship. This structure ensures students gain both theoretical understanding and practical industry experience, with strong emphasis on real-world application. The program integrates consulting projects, internships, and applied learning opportunities to prepare students for professional roles. Overall, graduates develop strong business, leadership, and sport-specific management skills, enabling them to pursue careers in sports organisations, event management, marketing, administration, and global sport business industries.