COURSE CURRICULUM

The Master of Marketing at Victoria University is a 192-credit-point postgraduate program designed to develop advanced expertise in strategic, digital, and global marketing. The course combines 48 credit points of business core studies, 108 credit points of professional marketing studies, a capstone project, ethics and sustainability studies, and elective learning. The business core units provide foundational knowledge in accounting, business economics, data analysis, and organisational systems, helping students understand the broader business environment in which marketing operates. The professional core units focus on specialised marketing skills including marketing communication, marketing strategy, consumer behaviour, digital marketing, brand and product management, and marketing management. Students also study design management and web and social network analysis, enabling them to understand consumer engagement and digital trends in modern marketing environments. Leadership capabilities are strengthened through the Art and Practice of Leadership unit, while Business Ethics and Sustainability ensures students understand responsible and ethical business decision-making. The Applied Business Project capstone unit allows students to apply their knowledge to real-world marketing challenges and industry-based projects, enhancing practical problem-solving and strategic thinking skills. Elective units provide additional flexibility for specialised interests. Overall, the program prepares graduates for professional careers in digital marketing, brand management, advertising, market research, communication strategy, and international marketing across diverse industries and organisations.