COURSE CURRICULUM

The Bachelor of Psychological Science (Marketing) is a 144 credit point undergraduate degree delivered over three years at the Wollongong campus, designed to combine the scientific study of human behaviour with the principles of marketing and consumer engagement. The program is structured so that students complete 48 credit points per year across first, second, and third year, ensuring steady development of psychological knowledge and business-related skills. In the first year, students study core psychology subjects including cognitive psychology, developmental psychology, social psychology, biological psychology, and research methods, which provide a strong foundation in understanding human behaviour and scientific analysis. In the second year, students build on these foundations with more advanced psychological concepts and begin to explore their application in real-world contexts such as decision-making, perception, and behaviour in groups and markets. In the third year, students complete advanced psychology subjects alongside the Marketing major (MAJ40195), which is worth 48 credit points and focuses on areas such as consumer behaviour, branding, advertising, market research, product positioning, and communication strategies. The major also develops practical skills in analysing markets and designing effective marketing campaigns. Overall, the degree equips graduates with strong analytical, research, creative, and communication skills, preparing them for careers in marketing, advertising, brand management, market research, and other business and consumer-focused industries.