COURSE CURRICULUM

The Bachelor of Communication and Media (Marketing Communication and Advertising) at the University of Wollongong is a 144-credit point undergraduate degree designed to prepare students for careers in advertising, branding, and strategic communication across multiple industries. The program is structured over three years of full-time study and combines core communication studies with a specialised major, a minor, and elective subjects to ensure both depth of knowledge and flexibility. In the first year, students complete 18 credit points of core subjects that introduce the fundamentals of communication, media industries, digital storytelling, audience behaviour, and content creation, providing a strong foundation for understanding how messages are created and delivered across platforms. In the second year, students complete 6 credit points of core study and begin developing specialised knowledge in marketing communication and advertising, focusing on campaign planning, brand communication, issue management, and media technologies. In the third year, students complete another 6 credit points of core subjects along with advanced major studies that explore advertising strategy, integrated marketing communication, corporate branding, crisis communication, media relations, and product promotion across traditional and digital channels such as television, radio, social media, and experiential marketing. Students also complete a 24-credit point minor that allows them to broaden their expertise in another discipline such as business or media, while the remaining credit points are taken through electives that provide additional academic flexibility. Overall, the curriculum develops creative, analytical, and professional communication skills, preparing graduates for careers in advertising agencies, public relations, digital marketing, and corporate communication roles.