COURSE CURRICULUM

The Bachelor of Business (Public Relations) at the University of Wollongong is a 144-credit point undergraduate degree completed over three years of full-time study. In the first year, students complete core business foundation subjects that build a broad understanding of how organisations operate, including areas such as accounting, economics, marketing, management, business law, and responsible business practices. These subjects provide essential business knowledge that supports later specialised study. In the second and third years, students focus on the Public Relations major, where they learn how organisations manage communication and relationships with stakeholders, the media, and the public. Key areas of study include strategic communication, media relations, digital communication, corporate communication, crisis communication, and public relations campaign planning. A strong practical focus is included, where students gain real-world experience by working on communication projects and developing PR campaigns for organisations, including not-for-profit clients. The program also builds skills in writing, storytelling, media engagement, and managing public image and reputation across business, government, and community sectors. In the final year, students complete a capstone subject where they apply their knowledge to real industry problems, often collaborating with students from other disciplines to simulate professional environments. Alongside core and major subjects, students may choose electives or a second major or minor, allowing flexibility to tailor their career path. Overall, the curriculum prepares graduates for careers in public relations, corporate communications, media relations, events, and digital communication roles.