COURSE CURRICULUM

The Bachelor of Business (Marketing) at the University of Wollongong is a 144-credit point program designed to be completed over three years of full-time study. The curriculum is structured to move from broad business knowledge in the early stage to specialised marketing expertise in the later years. In the first year, students study core business subjects such as accounting principles, economics, business law, management, marketing fundamentals, and responsible business practices, which provide a solid foundation for understanding how organisations operate. In the second and third years, the focus shifts to the Marketing major, where students develop a deeper understanding of how businesses connect with customers and markets. Subjects explore consumer behaviour, market research methods, branding strategies, advertising, digital marketing, product positioning, and communication effectiveness. Students also learn how to apply creative and analytical thinking to design marketing strategies that influence customer decisions and support organisational goals. In the final year, students complete a capstone subject that integrates their learning by solving real-world business problems, often in collaboration with peers from other disciplines, simulating professional workplace environments. Alongside the core and major subjects, students can choose electives or pursue a second major or minor in other business or related fields, allowing flexibility in their study path. Overall, the program prepares graduates for dynamic careers in marketing, advertising, digital media, brand management, and market research across various industries.