COURSE CURRICULUM

The Master of Strategic Communication (Extension) at UTS is designed to equip students with advanced, practice-oriented knowledge and skills in the field of communication. This program prepares students to develop, implement, and evaluate innovative and integrated solutions to real-world communication challenges, enabling them to respond effectively to complex issues across multiple contexts. Throughout the course, students are encouraged to apply critical and creative thinking, while considering diverse perspectives, values, and societal contexts. The curriculum emphasizes the strategic use of communication to engage various audiences across multiple media platforms, fostering the ability to design solutions that address organisational, social, and professional communication needs. Core subjects provide a solid foundation in communication theory, strategic planning, ethics, responsibility, sustainability, audience insights, creative messaging, risk, crisis, and stakeholder management. The inclusion of additional electives allows students to tailor their learning to specific career interests, broadening their expertise and deepening their professional capabilities. Students also have the opportunity to undertake applied projects that reflect real-world challenges, providing hands-on experience in designing and implementing communication strategies that achieve measurable outcomes. Graduates of the program will be capable of leading and managing communication initiatives in a range of professional contexts, including corporate, government, community, and not-for-profit sectors. By combining theoretical understanding with practical skills, the program ensures students are equipped to navigate the evolving communication landscape, adapt to emerging industry trends, and contribute meaningfully to organisational success and societal impact. The degree also positions students for further professional development or research, fostering lifelong learning and the ability to drive innovation and change in the communications field.