COURSE CURRICULUM

The program is designed to support your development as a capable and forward-thinking marketing professional, offering a comprehensive learning experience that reflects the fast-changing nature of the marketing industry. Throughout the course, you will explore a wide range of subjects that equip you with the skills needed to navigate modern marketing environments, including digital marketing, social media strategies, data-driven insights and an understanding of customer experience and behaviour. The curriculum places a strong emphasis on the legal and ethical dimensions of marketing, preparing you to make responsible and informed decisions in professional settings. Aligned with a research-inspired and practice-oriented educational approach, the course maintains a balance between theoretical frameworks and hands-on learning, helping you develop analytical skills, creative problem-solving abilities and strategic thinking. This foundation supports lifelong learning and encourages a mindset of continuous improvement in your personal and professional development. The Extension program enhances this experience by offering a broader range of elective subjects, giving you the flexibility to specialise deeply in areas that match your interests and career goals. Whether your focus is on advanced digital marketing, consumer analytics, brand strategy, communications or marketing for social good, the additional elective choices enable you to build specialised expertise that strengthens your capabilities in the local and global marketing sectors. These electives are designed to further elevate your professional practice, expand your specialist knowledge and help you stay competitive in a rapidly evolving industry. By the end of your studies, you will have developed a strong command of marketing principles and practical methods, culminating in a capstone project that allows you to apply your skills to a real marketing challenge. This combination of structured learning, flexible specialisation and practical experience ensures you graduate as a confident marketing specialist ready to contribute meaningful value in diverse professional contexts.