COURSE CURRICULUM

The Bachelor of Communication in Media Business combined with the Bachelor of Creative Intelligence and Innovation is a 240-credit-point double degree designed to integrate media industry knowledge with advanced creative problem-solving skills. The Communication component (144 credit points) includes 18 credit points of Communication Core subjects, a 48-credit-point Media Business Stream, a possible 48-credit-point Second Stream, and 30 credit points of Electives. Students select their second stream in first year and complete initial subjects early to test their interest before committing; from second year they may continue with it or opt out and complete electives instead. If continued, the second stream is formally recognised in the final award title, while opting out requires an eRequest to adjust the study plan. The Creative Intelligence and Innovation component (96 credit points) runs alongside the main degree and is delivered in accelerated sessions during July and December across the first three years, with additional study completed after finishing the professional degree. It is not available as a standalone qualification and is only offered in combination with the communication degree. Overall, the structure blends core communication and media business training, flexible disciplinary choice through streams and electives, and a transdisciplinary innovation core that focuses on creativity, collaboration, and solving complex real-world problems, preparing graduates for dynamic roles in the evolving media and business landscape.