COURSE CURRICULUM

The Bachelor of Communication (Public Relations and Advertising) at UTS comprises a total of 144 credit points and is structured to provide students with a strong foundation in communication theory alongside specialised skills in strategic communication practice. The program includes 18 credit points of Communication Core subjects that introduce essential concepts in media, communication processes, and professional practice. Students then complete a 48-credit-point Public Relations and Advertising Stream, which develops expertise in campaign planning, media relations, branding, audience engagement, and integrated communication strategies. In addition, students select a potential second stream worth 48 credit points, allowing them to broaden or deepen their expertise in another communication discipline. This second stream must be chosen at the time of first-year enrolment, and students are required to complete the first two subjects in that stream during their first year, enabling them to explore the area before committing fully. At the beginning of second year, students may choose to continue with the second stream, which will be formally recognised in their final award title, or opt out and complete electives instead. Students who choose to discontinue the second stream must submit an eRequest to update their study plan. The remaining 30 credit points consist of electives, offering flexibility to tailor learning according to individual interests and career goals in the communication and advertising industry.