COURSE CURRICULUM

The Bachelor of Business / Communication at UniSC is a structured double degree program that combines business knowledge with strong communication and media skills. The program begins with a wide range of introductory courses covering accounting principles, business research, economics, management, marketing, and information systems in organisations. Alongside these, students study communication-focused subjects such as creative entrepreneurship, communication theory, professional communication skills, editing, global media, and digital journalism. This combination helps students understand both how businesses operate and how communication influences modern industries. In the developing stage, students study business law to understand legal aspects of business operations. The graduate-level courses focus on workplace readiness, business governance, society, and global communication, helping students develop advanced professional and strategic communication skills. A key feature of the program is the Work Integrated Learning component, where students complete a project or industry placement to gain real-world experience in communication or business environments. Students also choose a business major, allowing them to specialise in areas such as marketing, management, or other business fields. Overall, this degree prepares graduates for careers in media, public relations, corporate communication, marketing, and business roles by combining creativity, strategic thinking, and strong business foundations.