COURSE CURRICULUM

The Marketing course list is designed to provide students with comprehensive knowledge and practical skills in modern marketing strategies, consumer behaviour, digital communication, and brand management. These courses equip students with the ability to analyse markets, understand customer needs, develop effective marketing campaigns, and make data-informed business decisions. MKTG2001 Digital and Social Media Marketing focuses on the use of digital platforms, online engagement, and social media strategies to connect with target audiences. MKTG2010 Marketing Research and Data-Driven Insights develops skills in collecting, analysing, and interpreting market information to support strategic decision-making. MKTG2060 International Marketing explores global markets, cross-cultural consumer behaviour, and strategies for operating in international business environments. MKTG2101 Consumer Decision Making examines how individuals and groups evaluate, choose, and interact with products and services. At the advanced level, MKTG3000 Strategic Marketing Management focuses on developing and implementing long-term marketing strategies, while MKTG3003 Creating and Managing Brands explores brand identity, positioning, and value creation. MKTG3004 Advertising and Image Management develops skills in promotional planning and corporate communication, and MKTG3040 Services Marketing examines marketing approaches within service-based industries. Together, these courses prepare graduates for careers in marketing, advertising, brand management, market research, digital marketing, business development, and strategic management across local and global organisations.