COURSE CURRICULUM

The UNSW Master of Public Relations and Advertising/Master of Design double degree requires students to complete a total of 144 Units of Credit (UOC), integrating advanced study in strategic communication with comprehensive design education. The program offers two structured specialisation pathways, allowing students to tailor the depth and balance of study between communication and design disciplines. In the 96 UOC pathway (MDIAGS), students complete 18 UOC of MPRA Advanced Disciplinary Courses and 30 UOC of MPRA Prescribed Electives, alongside 36 UOC of MDes Design Core courses and 12 UOC of MDes Studio Areas of Practice. This pathway provides a balanced integration of communication strategy and design practice. In the 144 UOC pathway (MDIAHS), students undertake a more extensive curriculum, beginning with a 6 UOC MPRA Foundation Core Course, followed by 18 UOC of Advanced Disciplinary Courses, 24 UOC of Cognate Courses, and 24 UOC of Prescribed Electives. In addition, students complete 48 UOC of MDes Design Core courses and 24 UOC of Studio Areas of Practice, allowing for deeper exploration of design methodologies and creative practice. Both pathways emphasise the integration of theory and practice across public relations, advertising, and design, equipping students with strong conceptual, creative, and technical skills. Graduates emerge as versatile professionals capable of developing innovative, design-led communication solutions and managing complex creative projects in advertising, media, and design industries.