COURSE CURRICULUM

The Master of Public Relations and Advertising (MDIAIS) requires students to complete a total of 96 Units of Credit (UOC) over a two-year full-time program, combining foundational knowledge, specialised study, and flexible elective options to prepare graduates for professional practice in the communications industry. The program begins with a 6 UOC Foundation Core Course, which introduces essential concepts in public relations and advertising, including communication theory, industry practices, and the role of media in shaping public perception. Students then complete 36 UOC of Cognate Courses, which build a strong disciplinary base in areas such as strategic communication, media studies, branding, audience analysis, and integrated marketing communication. To further develop advanced expertise, students undertake 18–30 UOC of Advanced Disciplinary Courses, focusing on higher-level skills in campaign strategy, digital communication, creative practice, and industry-relevant problem solving. In addition, 24–36 UOC of Prescribed Electives allow students to tailor their degree according to their interests and career goals, with opportunities to explore complementary areas of communication, media, and business. This flexible structure ensures that students can either deepen their specialisation or broaden their interdisciplinary knowledge. Overall, the program is designed to produce highly skilled, industry-ready communication professionals with strong theoretical understanding, creative capability, and practical experience, enabling them to design and manage impactful public relations and advertising campaigns in a rapidly evolving global media landscape.