COURSE CURRICULUM

The course requires students to complete 144 credit points, including no more than 60 credit points at the 100 level, at least 36 credit points at the 300 level, and no more than 12 credit points at the 400 level. All 144 credit points are drawn from core units that build a strong foundation in digital marketing, management and business skills. The program includes essential subjects such as Accounting Information for Business Decision-making, Economics for Management, Business Statistics, Communication for Business, Fundamentals of Marketing and Fundamentals of Management. Students develop specialised digital marketing capabilities through units like Digital Marketing Fundamentals, Content Marketing, Social Media Marketing, Digital Global Marketing, Digital Retailing, Digital Marketing Communications, Artificial Intelligence in Marketing and Digital Marketing Analytics. The course also incorporates broader professional skills through units such as Creative Industries, Business Storytelling, Consumer Behaviour, Services Marketing, Strategic Marketing and Business Ethics. Advanced learning is supported by units including Strategic Planning and Sustainability at the 400 level. A key component of the degree is the Capstone Project, which carries 12 credit points and allows students to integrate and apply their learning to real-world marketing problems. Additional practical and creative experience is offered through Pitches and Partners, further strengthening students’ communication and industry engagement skills. Overall, the structured combination of foundational business knowledge, specialised digital marketing expertise and applied learning ensures students graduate well prepared for professional roles in the evolving digital landscape.