COURSE CURRICULUM

The Master of Marketing Communications is offered as either a 200-point (2 years full-time or equivalent part-time) or 150-point (1.5 years full-time or equivalent part-time) program, depending on previous academic background. The 200-point program is the most common pathway for students who have completed an undergraduate degree in any discipline and do not have prior marketing or communications study. It begins with 50 points of compulsory foundation subjects that build essential disciplinary knowledge. Students then complete a further 150 points consisting of 75 points of core subjects and a choice between a coursework or thesis pathway. The coursework option includes 25 points of capstone subjects and 50 points of electives, while the thesis option comprises 37.5 points of minor thesis research, a 12.5-point compulsory subject and 25 points of electives.The 150-point program is designed for students who already hold an undergraduate qualification in marketing, media or communications. Students on this pathway bypass the foundation subjects and undertake 75 points of core subjects, plus 25 points of capstone study. They then choose between 50 points of electives under the coursework pathway or a thesis stream which includes 37.5 points of minor thesis subjects, a 12.5-point compulsory research subject and 25 points of electives. The thesis component must be completed across two consecutive semesters.All students are required to complete one of four capstone streams to graduate. Three of these are coursework-based options that integrate practical industry and academic learning, while one provides a research-focused thesis pathway. Students can refer to the Handbook for detailed information about individual subjects, capstone structures and academic requirements. This flexible course structure allows students to shape their study experience around their professional goals and interests while gaining advanced expertise in marketing and communications.